Meatheads Burgers Listens
Twitter a
nd Foursquare and all those apps are just toys, right? I mean who cares where you had dinner or what you ate? These are questions/comments I hear frequently when I talk about the power and utility of these tools. So, how about a real life example…..
Thursday, Sept 16, I stopped at Meatheads Burgers & Fries on 75th st in Naperville for a quick bite before an evening appointment. I checked in on Foursquare & had a Tweet sent out about the check-in. I ordered a bacon burger and a chocolate shake. Within a reasonable amount of time, the burger arrived, sans shake. I asked the server and he came back a few minutes later with it and apologized for the delay. For some reason, my expectation is that the shake should come either before or with the food. No biggie.
Mid-day Friday, I get a Tweet from@meatheadsburger – see below. An exchange of tweets followed about the experience. I’ll share the end result at the end of the post.
Here are my observations -
- Meatheads Burgers & Fries uses Twitter to monitor what people are saying about their brand
- They care enough to follow up with you (in a public forum no less) about your experience
- If your experience does not meet whatever internal criteria they have, they act on it! In this case, letting the local manager know about it.
This is a real life example of using “Social Tools” to help monitor and manage and PROTECT their brand and its quality. They are listening to the conversation that is going on electronically, engaging their clients as a result of the messages they hear, and following up. They are showing that they care about what their clients experience. Does it make their burgers or shakes taste any better? Not really – they are already near the top of my list in that department. Does it separate them from the other 50 choices I have as I drive through the area? Definitely!
I did not have a bad experience at their store, just a slight irritation. I would have returned again anther time. But they cared enough to make the effort to ensure it would be better. So thanks, @meatheadsburgers, not only for the good food but caring about the experience. Consider me in your Raving Fan category.
There was one more Tweet regarding the experience. It was a Direct Message (DM) to show to the cashier the next time I visit their store. (I am not posting the image – someone might try and copy it and use it.) If you are in the area, stop in and enjoy a great burger.
Chicago Skyline
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Meson Sabika owner Hossein Jamali has generously offered to host a Tapas & Sangria Tasting on the Patio at Meson Sabika on Thursday, August 12 from 5:00 -7:00 p.m. Last year, more than 400 people enjoyed this beautiful event.
All proceeds benefit Loaves & Fishes.
$20 per person, Meson Sabika will provide a sangria tasting of their summer favorites – peach, pomegranate, mango, strawberry and Pear- along with a sample of their tapas.
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